BIOGRAPHY:
WHO:
Brand Marketing professional and Copywriter for lifestyle brands
BRANDS:
Nine West, Puma, Burton Snowboards, DeBeers Diamonds, Rolex
MARKETING:
Retail & wholesale marketing, brand strategy, traditional advertising (print, TV, radio), digital (e-commerce, e-mail programs, display campaigns, loyalty), social media
COPYWRITING:
Positioning statements, brand taglines, print ads, website copy, e-mails, subject lines, press releases, catalogs, product copy, corporate presentations, agency pitch work
POINT OF DIFFERENCE:
My comprehensive background (marketing, copywriting, and product management) provides me with the opportunity to offer a holistic view and a unique perspective to businesses and brands.
PERSONAL:
I live in Westchester, NY with my husband and my four-year-old daughter, Blake. I'm a Soul Cycle enthusiast. I also love to run, snowboard, and practice yoga.
When I reflect upon my career, my favorite and most meaningful projects have been those where I was leading or involved in a mission to help our community, preserve our environment, or enrich the lives of others.