COPYWrITING EXPErIENCE
[2ONE5] CREATIVE, Philadelphia, PA
October 2015- Present, Brand Strategist & Marketing Consultant
- Wrote brand positioning statement, company philosophy, elevator pitch, and tagline for the [2one5] Creative brand. Wrote copy for company website, blog, and press releases.
- Created brand positioning statements, taglines, and brand personalities for clients: AWMA (martial arts) & Digipower/Re-Fuel (Go Pro batteries and accessories, phone chargers), PJW Restaurant Group, Cofactor Group (a biotech consulting firm), among others.
NINE WEST, New York, NY
January 2013- October 2014, Vice President of Marketing (Retail, Digital & Social Media)
April 2008- December 2012, Senior Director of Marketing (Brand & Wholesale)
- Wrote copy for digital marketing programs including: website copy for partnerships (Fashion Targets Breast Cancer, St. Jude, New Balance, Vintage America, Fragrance launch), product descriptions, email creative (and email subject lines), loyalty program updates (website and email blasts), and social media posts (Facebook, Twitter, YouTube, Instagram).
- Created copy for select Nine West advertising campaigns (brand and product ads).
- Wrote brand positioning statement, brand voice, brand personality.
BURTON SNOWBOARDS, Burlington, VT
September 2004-February 2006, Brand Manager- R.E.D., ANON Optics, & Learn To Ride
- Wrote brand positioning statement for R.E.D. (protective gear) and Anon Optics.
- Created copy for packaging, website and catalogs.
PUMA INTERNATIONAL, Boston, MA
May 2003-September 2004, International Product Line Manager
- Wrote brand and product copy for seasonal footwear catalogs.
MULLEN ADVERTISING, Wenham, MA
October 1998-November 2000, Account Executive & Assistant Account Executive
- Collaborated on tagline/copy concepts with Copywriting Team for Swiss Army Brands & Stanley Tools Corporation.
- Created radio copy for Swiss Army PR campaign.
EDUCATION
Bates College, Lewiston, ME, Bachelor of Arts, English, June 1998
University of St. Andrews, St. Andrews, Scotland, September 1996-June 1997
Ad Club, Boston, MA, Copywriting class May 2000-August 2000