Whitney Alan

Wrote copy for Nine West product ads. Featured in Elle & the New York Post, September 2011. 

Created copy for the Nine West national print ad campaign. Featured in InStyle, April 2012.

Created headlines for a collection of Nine West product print ads. Featured in the New York Post, Fall 2013.

Wrote copy for the Nine West & Fashion Targets Breast Cancer partnership ad campaign. Print ad featured in Interview, Fall 2014. 

Wrote copy lines for Nine West product ads. Featured in the New York Post, Fall 2013. 

Wrote product lines for Nine West product ads. Featured in the New York Post, Fall 2013.

Directed the Nine West Fragrance launch campaign. Print ads featured in various fashion publications, January 2012.

Wrote the positioning statement for [2one5] Creative. Featured on 2one5.com and all brand collateral, 2016. 

Coined the phrase "Branded Motion" for [2one5] Creative. Drafted brand copy for 2one5.com, 2016. 

Wrote Brand Philosophy copy for [2one5] Creative. Featured on 2one5.com, 2016.

Wrote copy for the [2one5] Creative blog. Published September 2016.

Wrote copy for the Nine West and Sophie Theallet brand collaboration. Featured on ninewest.com, Spring 2011. 

Created copy for the Nine West Vintage America Collection microsite, including the collection positioning statement. Microsite launched 2009.

Wrote partnership copy for Nine West Vintage America Collection and Soles4Souls (charity). Featured on ninewest.com, Fall 2009. 

Wrote copy for the Nine West Espadrilles Digital Lookbook. Featured on ninewest.com, Spring 2011. 

Wrote copy for the Nine West Espadrilles Digital Lookbook. Featured on ninewest.com, Spring 2011. 

Wrote copy for the Nine West Espadrilles Digital Lookbook. Featured on ninewest.com, Spring 2011. 

Created copy for the Nine West loyalty program, 9WLoves. Copy was featured on ninewest.com and in various collateral, Fall 2014.

Wrote copy for Nine West's loyalty program, 9WLoves. The "share with a friend" copy was featured on ninewest.com, Fall 2014. 

Wrote copy for Nine West and InStyle product collaboration emails. Emails deployed Fall 2014. 

Wrote headline and body copy for Nine West email creative. Deployed July 2014.

Wrote headline/trend copy and support messaging for partnership program with Fashion Targets Breast Cancer. Email deployed October 2014.

Created copy for Nine West sale emails, including subject lines. Email deployed September 2014.

Wrote the mission and positioning statements for Burton's optics brand, Anon. Brand statements featured in catalogs and on brand website, 2006. 

Created copy for the Anon Sunglasses launch. Featured in the Anon dealer catalog and on the brand's website, 2006.  

Wrote the positioning statement for Burton's protection brand, R.E.D. Copy featured in catalogs and on the brand's website, 2006. 

Wrote copy for the Nine West Brand Strategy Book, Fall 2013.

Wrote the Brand Personality for Nine West. Featured in the Brand Strategy Book, Fall 2013.

Wrote the Nine West Brand Promise. Featured in the Brand Book, Fall 2013.